Audi Qatar marks breast cancer awareness month with a shade of pink

To commemorate the Breast Cancer Awareness Month of October, Q-Auto is supporting the cause with a pink overhaul at their main Audi showroom on Salwa Road. This year, the official dealer of Audi in Qatar has once again joined hands with Qatar Cancer Society (QCS) to help promote breast cancer awareness amongst their staff and the larger community.

As part of the awareness campaign, the brand has decorated the Audi showroom windows with personalised pink ribbons and other striking pink decorations that embody the breast cancer awareness month. Furthermore, the dealership has also encouraged staff to show their support by wearing pink ribbon lapel pins, as well as distributing breast cancer leaflets to customers and clients visiting the showroom throughout the month of October. The leaflet contains information on breast cancer symptoms, treatment methods and the benefits of early detection. In addition, special QCS donation boxes have been placed at strategic locations throughout the showroom, for customers and staff to donate towards this noble cause.

Commenting on the initiative, Anthony Kwan, Marketing Manager of Audi Qatar said, “Breast Cancer is amongst the leading causes of cancer death and especially for women around the world. We at Audi Qatar, consider it our social responsibility to help spread awareness among the community about this disease. We have launched our breast cancer awareness campaign, in collaboration with the Qatar Cancer Society, to create a supportive sense of responsibility among our staff, their families and our customers. We are happy to aid the endeavours of QCS in their fight against breast cancer.”

Acknowledging the efforts of the brand, Mrs. Mariam Hamad al Nouaimi – General Manager of Qatar Cancer Society said, “We are proud to join hands with companies like Audi Qatar who are committed towards making a difference in the society. Over the years, the Qatar Cancer Society has worked relentlessly towards increasing public awareness about cancer. For the month of October in particular, we are focused on highlighting the importance of early detection for breast cancer and its prevention.”

According to research studies, breast cancer is one of most commonly diagnosed type of cancers prevalent among women in the Middle East. In Qatar alone, about 31% of the female population have been affected with breast cancer. Founded in 1997 under the patronage of H.H. Sheikh Jassim Bin Hamad Al Thani, the Qatar Cancer Society is a leading humanitarian organization in Qatar dedicated to the prevention and treatment of the various forms of cancer. In collaboration with QCS, Audi Qatar will run its breast cancer awareness campaign until the end of October.