MIDDLE EAST CAR OF THE YEAR
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The Middle East Car of the Year (MECOTY) is set to become the most coveted award of the regional automotive industry. It integrates a complex yet transparent nomination and scoring methodology which is developed, tested and implemented by the most experienced ‘motoring minds’ of the industry.
MECOTY provides a platform for leading motoring journalists to combine their collective experience and expertise and select the best new vehicles annually. It also provides car manufacturers a credible recognition for their commitment to constantly improve existing and introduce new vehicles & innovations.
MECOTY provides a platform for leading motoring journalists to combine their collective experience and expertise and select the best new vehicles annually. It also provides car manufacturers a credible recognition for their commitment to constantly improve existing and introduce new vehicles & innovations.
To provide an authentic source of information and to empower consumers to make the right choice when it comes to investing on their new vehicle. Since MECOTY’s nominations and scoring procedures are based strictly on an unbiased, fair and transparent voting process, the consumers have the assurance that all nominated and winning vehicles are of the utmost quality and have the seal of approval by the most authoritative & experienced motoring geniuses in the region.