Middle East Customers Drive 35% Growth in Cadillac
- All-new redesign leads to best-ever monthly sales for Escalade
- New business strategy to focus on the brand pays off
DUBAI – Discerning car buyers looking for something that sets them apart are driving the Cadillac brand to greater success in the Middle East.
Cadillac continues to go from strength to strength, announcing a 35% increase in year on year, region wide sales for the month of October.
Last month’s growth follows on from an incredibly strong September, when Cadillac Middle East posted its best monthly sales in the brand’s history.
The result comes as no surprise to Cadillac’s Regional Marketing and Sales Director, Felix Weller. He attributes the growth to a fresh business strategy, standout products and the introduction of the latest generation of the iconic Escalade SUV.
“We recently changed the structure of our Cadillac unit, which gives us the opportunity for greater focus on growing the brand throughout the Middle East region,” he said.
Cadillac is enjoying considerable support from its existing and new customers in the Middle East.
“Interest in Cadillac is increasingly growing. People continue to sit up and take notice of these sophisticated vehicles which are like nothing else on the road right now,” said Weller.
The recently released, all-new Escalade is one such vehicle that offers this differentiation, standing out even in a region with a strong appetite for large SUVs.
“We’ve just posted our best ever sales month for the Escalade, which has been a key factor driving the overall growth of the Cadillac brand in the region,” said Weller.
The pattern of rapid growth is set to continue. Cadillac has further noteworthy developments in the pipeline, including the release of the all-new, sporty ATS Coupe next month, and three additional brand new models to be released over the next two years.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.
The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program.
“We recently changed the structure of our Cadillac unit, which gives us the opportunity for greater focus on growing the brand throughout the Middle East region,” he said.
Cadillac is enjoying considerable support from its existing and new customers in the Middle East.
“Interest in Cadillac is increasingly growing. People continue to sit up and take notice of these sophisticated vehicles which are like nothing else on the road right now,” said Weller.
The recently released, all-new Escalade is one such vehicle that offers this differentiation, standing out even in a region with a strong appetite for large SUVs.
“We’ve just posted our best ever sales month for the Escalade, which has been a key factor driving the overall growth of the Cadillac brand in the region,” said Weller.
The pattern of rapid growth is set to continue. Cadillac has further noteworthy developments in the pipeline, including the release of the all-new, sporty ATS Coupe next month, and three additional brand new models to be released over the next two years.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.
The Cadillac portfolio in the Middle East features award-winning passenger cars ATS, CTS and XTS as well as the SRX crossover and Escalade SUV. Cadillac also offers customers a high-level aftersales service experience through the Premium Care Program.